5.08.2013

Behind-the-scenes at Folio's Spring 2013 fashion shoot

For those of you that don't know, on top of being a fashion writer for the National Post I am also the Editor-in-Chief of Ryerson Folio Magazine. I started working for Folio as the Fashion editor and was then promoted to Editor-in-Chief so obviously I have a soft spot for the fashion section. I take Folio's fashion pages super seriously and so I made sure to have the VERY BEST TEAM for this Spring 2013 issue. I wanted this issue's fashion editorial to be perfect. There was no way I was going to let a magazine with my name on it have some loser catalogue-worthy shit photography or tacky no-name designer outfits. I want Vogue or Vanity Fair! I want HIGH FASHION DAMMIT! And so I called in my three pros, Folio photographer Joseph Hammond, fashion editor and stylist Christian Allaire, and makeup artist Christina Ciddio

Rolled this thing around campus during the biggest bloody freezing wind-storm EVER...Good times with Chris. We managed not to wreck anything. Thank you, Fashion God!
My darling Chris pulled from the studios of some of Ryerson's most important fashion alumni. He got amazing pieces from Lucian Matis, LABEL, Amanda Lew Kee, and Rachel Sin. Using his amazing networking skills and fashion connections, Chris also managed to get the people from Ann Taylor to provide us with shoes and Artifacts Jewelry to lend us their amazing one-of-a-kind vintage pieces.

The amazinggg yellow croc-skin jacket by Lucian Matis. This thing made headlines last Fashion Week. It was one all of the Spring/Summer 2013 runway's best lists.
COLOUR BLOCKING. It's important. Thanks Ann Taylor ;) 
Together, Chris and I styled our model, the lovely Catrina Chen, while Joseph got his lighting down. Have I mentioned that Joseph is actually an amazing photographer? K, good. Check out his portraits. They're really something else.

Catrina in another Lucian Matis creation
Our buddy Joe being a pro


Catrina in Amanda Lew Kee. ALK makes sportswear sexy. Just saying
After an intense hour and a half of dressing, un-dressing, running, posing, styling, placing, BLAH BLAH fashion head-aching, we got it! We all left the shoot knowing that this issue of Folio was going to have a KILLER fashion spread.

AND GUESS WHAT! IT DOES!!

Get it while it's hot bitchezzzzz
Haven't seen it yet? Dude, what are you waiting for? QUICK RUN TO RYERSON! The magazine was launched last month at our Folio launch party (sick party, you should have been there. If you weren't invited...sorry, I guess you aren't cool enough) and is now available around school.

skirt and top by Lucian Matis
photo: Joseph Hammond
right: dress by Rachel Sin, necklace and bracelets by Artifacts Jewelry. Left: jacket and skirt by Lucian Matis, shoes by Ann Taylor 
Right: top and shorts by Amanda Lew Kee, necklace by Artifacts Jewelry. Left: Label dress and jewelry by Artifacts.

Backstage with Laura Siegel and a little bit of Sid

Yes, I know. I suck at pumping out blog posts. And yes, I realize that blogging about Fashion Week almost two months after the fact takes away from the newsiness of it all but come on people, I'm a busy girl. With the constant running around and hours and hours of fashion writing for the Post, I just haven't had the chance to pay attention to my lovely little blog. Fear not! I now have some free time and I will use it to bring my readers up-to-date on all my fashion adventures! Yaaayyyy I'M EXCITED!

First things first, remember that National Post feature I wrote about the behind-the-scenes of the Laura Siegel runway show? Well if you don't, scroll down a bit.. it's all there. During the commotion and last minute fixes backstage I managed to record a little video of all the fun. Check it out! (Please excuse the terrible quality.. I have zero knowledge of techie things like how to upload a video...pffffff I'm an idiot I guess)

video

Isn't backstage stressful? Who knew, right? And ISN'T LAURA ADORABLE THOUGH! Congratulations girl! Everything worked out in the end and all was amazing.

Day 2 of Fashion Week was definitely super fun. Not only did I get to run around backstage with the Laura Siegel crew, I had a pretty amazing view of the Sid Neigum show from my front seat. I wrote a review of Sid's crazy Matrix-meets-Samurai fall collection for the National Post. If interested, give it a read.